MY PROCESS . MY PROCESS . MY PROCESS .
MY PROCESS . MY PROCESS . MY PROCESS .
STEP 1
WHO
The foundation of my strategy starts with who the brand is. At this stage, I dig into the brand’s identity, its mission, vision, values, and target audience. This helps define the voice, tone, and story we’ll carry across platforms so the content feels authentic and consistent.
STEP 2
HOW
Once the brand identity is clear, the next step is mapping out how I will communicate that story. This includes developing a strategy for content pillars, campaign themes, platform-specific approaches, and creative direction. By aligning the brand voice with social media best practices, I ensure content not only looks good but also drives engagement and results.
CREATE
STEP 3
With the strategy in place, I move into creation and execution. This is where visuals, captions, and campaigns come together into cohesive, scroll-stopping content. I then review performance data and client feedback to refine and optimize, ensuring every piece of content contributes toward measurable growth and undeniable results.
STEP 3
CREATE
With the strategy in place, I move into creation and execution. This is where visuals, captions, and campaigns come together into cohesive, scroll-stopping content. I then review performance data and client feedback to refine and optimize, ensuring every piece of content contributes toward measurable growth and undeniable results.