Post it.
The last step is bringing the content to life on social media. I use the photos and videos captured to curate a cohesive feed that reflects the café’s brand identity. Posts are strategically planned to announce new drinks, highlight ingredients, and share the story behind the menu, all while following brand guidelines. For Dot Café, this means leaning into a lifestyle-driven aesthetic, showcasing the café’s design, warm atmosphere, and thoughtful ingredients to create content that feels authentic and inviting.